The UFC 324, starring Justin Gaethje and Paddy Pimblett, not only marked an intense fight inside the cage, but it broke viewership records in recent UFC history. Under the new $7.7 billion broadcast deal with Paramount+ and CBS, the event reached an average of 4.96 million viewers and a peak of 5.93 million simulcasts, making it one of the sport's most-watched shows in nearly a decade. Attendance at the T-Mobile Arena in Las Vegas was 19,481 fans, generating a box office of $10.95 million, with interactions dominating social media for hours.