Dana White, president of the UFC, stated that the upcoming UFC White House event, scheduled for June 14 on the South Lawn of the White House, will likely be the highest-rated UFC event of all time. White highlighted the enormous media potential of the show, which will take place in an unprecedented setting and could attract viewers who don't normally follow MMA. He also mentioned that matchmaking is being finalized this week with the goal of presenting a star-studded lineup.