In one of the most extravagant moves in recent times, Arman Tsarukyan has offered $3.5 million to "buy" a title fight against Ilia Topuria, the current undisputed lightweight champion. Tsarukyan, frustrated at not being chosen for the title clash after UFC 324 — where Gaethje was crowned interim champion — has resorted to this flashy maneuver to try to convince the UFC to prioritize him on the undercard of an upcoming major event. The strategy has generated viral criticism and memes on social media, and raises questions about the competitive logic in modern UFC.